Thursday, 29 December 2011

Managing the masses - Talnoy

Hello there, as one of the managers for Vox Eminor i thought why not take the time out to let you in behind the scenes of an esports organisation so you can see what happens around here.

First of all as a manager my job is conflict resolution, as with all teams you have those moments when someone makes someone else angry and then the team starts fighting. Naturally its about petty childish things most the time so i step in and take the involved aside and go okay what did you say to him and then basically tell the other guy to harden up!! No really, thats what it takes most of the time because most disputes are usually from players geeing eachother up and then you get that point where someone randomly decides today its not a joke and takes offense. So i work towards diffusing the situation tell the boys to get over it and its business as usual!

The next thing i do, and this is probably the hardest bit when you have a number of gamers under your banner is monitoring them. That doesnt mean check a website to see what games are coming up, this is a daily effort which involves going in to watch the teams practice or asking them whats happening. This is a critical process in managing a team because its about getting in with your players and showing them that hey im not just bringing you in for results, I really am interested in what you do and where the team is at. On a good week i can watch 20 prac sessions but naturally this on the prac schedules for my teams. When you mix in matches that are live streamed or i spectate its a substantial time commitment that no person should commit to unless they are willing to consistantly spend time with your teams.

Aside from that i have to liase with our sponsors, this part is one I love doing because a big rewarding part of having a team is seeing your sponsors post on your facebook page or liking posts. This is a measure of how well your doing your job is the fact that your sponsors are taking time out of their day to check in with you and stay involved with your team. There is also the promo process where you come up with promo ideas for the brands who support you to help them get their name out there. Its an important process to learn and master for any team manager as its those companies that help your gamers get to events and your support and dedication to support of those sponsors that makes it all happen.

Logistics is the next one and im not gonna lie its the bane of my existence, this involves posting out products to fans or hardware to players. We spend alot of money sending gear around the country and its a really time consuming process so you often find your lunchbreak heading down to the post office to ship something off to someone. Next on the list on the logistics part is coordinating player movements. You have events coming up close to today and further down the track and a key component is preparation. Scott is the catalyst of this where he keeps me on track so we have our players flights and accommodation booked in good time so our players do nothing but focus on the upcoming games.

Finally the next part is production, this involves collecting downloading uploading editing and formatting digital media for your team. This could be articles, reviews, or video blogs for the team. Its an integral component of the team as ideally you are working to get your team out there in the community and a big part of it is providing meaningful and sometimes just general video and written content to help the community learn about what we are doing at Vox Eminor. This takes massive amounts of time and effort, it involves hours of editing videos and written articles to ensure they are presentable but also maintain the character of the people who are involved. You dont want your written or video content to be too formal, you leave bits in that may look wrong or worded strangely but its important to leave it there because its how your player sees things. Getting the players out there in the community and sharing inside looks into how we operate and what we get up to is a big part of making our team what it is.

So thats all for me on this installment but ill keep writing these so i can share my processes when it comes to operating a major gaming team. Hope this helps some of you newcomers out there and i hope to present an article about sponsorships in the future.

Richard Lawes.

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